By opening up dialogue and working in sync, hotel marketing and revenue management teams can collaborate to win a larger share of today’s travelers. Here’s how to optimally align to compound value of each department and ultimately enhance your hotel’s revenue opportunities.
All too often, revenue management and marketing teams operate in silos. Although the two disciplines use different tool sets and metrics to execute their strategy and measure their performance, they have a common goal: driving net revenue.
We’ve teamed up with Tambourine and hospitality experts to examine the challenges and methods to making revenue management and marketing teams powerful partners in profitability. Download the eBook for powerful insights on how Marketing and Revenue Management can pair up for more profit!