04Oct

Rainmaker to Install Revenue Management at Melco Crown Entertainment's City of Dreams and Altira Macau

Author: Nnamdi Nwoke

ATLANTA, GA - October 4, 2011 - The Rainmaker Group announced today that Melco Crown Entertainment Limited (NASDAQ:MPEL) ("Melco Crown Entertainment"), a developer and owner of casino gaming and entertainment resort facilities focused on the Macau market, selected Rainmaker's profit optimization system to provide revenue management for its two properties in Macau. The two properties include City of Dreams and Altira Macau. The Rainmaker system implementation is underway.

Rainmaker total guest value "a perfect fit" to optimize gaming and non-gaming revenue

Ms. Tammy Farley, Rainmaker principal said: "Rainmaker is thrilled to be part of the Melco Crown Entertainment's properties, Macau's premier destination resort and hotel for both gaming and non-gaming visitors. Our Asia-based revenue management team is committed to the profitable success of Melco Crown Entertainment. Our system's ability to identify, forecast, and optimize the total guest value for gaming and non-gaming visitors is a perfect fit for this multi-property operation."

Mr. Nicholas Naples, Co-Chief Operating Officer, Operations of Melco Crown Entertainment Limited said: "We are delighted to be the first Asian casino hotel operator to implement this industry leading customer-centric revenue management system. Rainmaker's profit optimization system is an essential tool to provide a level of revenue management that will allow us to streamline our processes and maximize cross enterprise profitability."

Melco Crown Entertainment owns and operates City of Dreams (www.cityofdreamsmacau.com), the flagship integrated leisure and entertainment resort and home of The House of Dancing Water, the world's largest water-based performance; Altira Macau (www.altiramacau.com), a Forbes Five-Star luxurious casino hotel; and Mocha Clubs (www.mochaclubs.com), one of Macau's largest non-casino based electronic gaming chain.