The Wall Street Journal ran this article on how analytics, or decision science, harvested from massive databases is beginning to become a norm in helping us reduce human biases and make better day-to-day business decisions. It seems to be a big theme for businesses in 2012.
Rainmaker has been developing and deploying analytical pricing systems with advanced mathematical algorithms to companies in numerous industries for over a decade. Our Revenue Management systems enable our customers to make faster, smarter decisions that positively impact operations and their bottom line, so we were thrilled to read this article reinforcing the benefits.
Read the whole story here for interesting insights into the use of algorithms and data analytics in business.