Provide an alternative to the pricing lever
For more than a decade, revenue management has been a key performance lever for multifamily operators. The industry has counted enormous benefits from forecasting demand and adjusting prices to reflect projected demand conditions. It has become the central pillar of managing performance in an ever-changing industry.
Today’s savvy operators are taking analytics further than ever before. Rather than relying on price as the only lever when demand conditions change, the prescriptive analytics offered by Rainmaker ILM provide a new dimension. Predicted shortfalls in demand - for example - can be addressed by multiple levers: advertising, marketing, leasing effectiveness, as well as price.