Improve the returns from your marketing budget
Not all leads nor all marketing channels are created equal. Different channels can deliver quite different results for different floor plans, or for different time periods. The question is: How can we use our marketing budget in the most competitive and valuable way possible?
When operators see potential vacancies, they are specific, e.g. by floorplan, by unit type, community location, etc. Yet the way that communities “buy” leads tends to be anything but. Rainmaker’s Intelligent Lead Management (ILM) puts all of your lead data in one place, making it easy to identify the channels that are the likeliest to deliver the residents that your community needs. It makes your marketing decisions smarter.