Our team is everything. Bruce Barfield and Tammy Farley started it all with over 20 years of experience in revenue management. Today we’re a talented and diverse group who never stop encouraging each other to step out of our comfort zones and tackle the next challenge. We all share our core values of compassion, respect, and authenticity while valuing the uniqueness that each person brings to the table.
Bruce Barfield, an internationally recognized expert in pricing and business revenue optimization, is the co-founder and CEO of The Rainmaker Group. Bruce began his 25 year career in pricing and business intelligence in the airline industry. His entrepreneurial skills led him to start The Rainmaker Group in 1998, where he and his team focus on enhancing the revenue optimization process in the hospitality and multifamily industries. An avid athlete and outdoorsman, Bruce lives in Atlanta with his wife and two children.
Tammy Farley is the co-founder and President of The Rainmaker Group. A sought after speaker and industry expert in revenue management technologies, Tammy is a respected and acclaimed specialist in the casino, resort, and hospitality industries. A true believer in giving back, Tammy is a leader in community philanthropy, and has partnered The Rainmaker Group with local and national charitable organizations. She also serves as the vice chair and incoming chair of the Georgia Make-A-Wish Foundation.
SVP, Head of Operations
SVP, Head of Services
SVP, Head of Sales
SVP, Head of Product
SVP, Asia-Pacific, Middle-East and Africa