Leadership Team

Meet the Raindrops

Our team is everything. Bruce Barfield and Tammy Farley started it all with over 20 years of experience in revenue management. Today we’re a talented and diverse group who never stop encouraging each other to step out of our comfort zones and tackle the next challenge. We all share our core values of compassion, respect, and authenticity while valuing the uniqueness that each person brings to the table.

Bruce Barfield


Bruce Barfield, an internationally recognized expert in pricing and business revenue optimization, is a co-founder of The Rainmaker Group. Bruce began his 25 year career in pricing and business intelligence in the airline industry. His entrepreneurial skills led him to start The Rainmaker Group in 1998, where he and his team focus on enhancing the revenue optimization process in the hospitality and multifamily industries. An avid athlete and outdoorsman, Bruce lives in Atlanta with his wife and two children.

Tammy Farley


Tammy Farley is a co-founder of The Rainmaker Group. A sought after speaker and industry expert in revenue management technologies, Tammy is a respected and acclaimed specialist in the casino, resort, and hospitality industries. A true believer in giving back, Tammy is a leader in community philanthropy, and has partnered The Rainmaker Group with local and national charitable organizations. She also serves as the vice chair and incoming chair of the Georgia Make-A-Wish Foundation.

Mike Cowles


Ron Lugo

SVP, Head of Operations

Amy Maloney

SVP, Head of Services

Matt Curry

SVP, Global Head of Sales

Ryan Asche Headshot Web

Ryan Asche

SVP, Head of Finance