The hospitality industry is in an unprecedented period of growth. However, this growth has not been driven by group. In the past decade, transient growth has outpaced group growth in a dramatic way. Transient business has increased 53.7 percent vs. only 7.5 percent for group business. As a measure of mix, group business has gone from just shy of 40 percent contribution to less than 32 percent. However, the news is not all doom and gloom. From an ADR perspective, group rates are growing at a slightly higher pace than transient rates (13.9% increase in group ADR vs. 12.1% for transient ADR).
We've put together 7 tips to help you win more group business in 2019 and also help your revenue management and sales teams avoid FOMO and work together towards the same goal. Download the infographic!