The Hotel Revenue Manager's Essential Guide to Segmentation


Revenue management strategies and technologies have evolved rapidly over the last decade. Consumer markets have changed dramatically and the ways consumers conduct research and purchase products have been transformed by emerging digital and mobile technologies. Technology has also offered new insights into consumer behavior that have never before been available. A revenue manager’s job now is to use all of the available data to determine the strategies that will yield the greatest revenue with available inventory.

Rainmaker has created an eBook series that will help revenue managers understand the basics of revenue management in order to create a sustainable revenue management strategy. Download the Hotel Revenue Manager's Essential Guide to Segmentation by filling out the form!Segmentation contents

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