We’ve come a long way over the past 19 years! In 1998, we started as a two-person team in Alpharetta, GA and today we’re a global corporation and leading technology solution provider – unifying revenue management and demand generation. Our brick and mortar locations and digital presence have evolved to match. It is humbling to look back at how we’ve matured, grown while never forgetting the mission that started it all and the strong foundation we are built on.
We would be nothing without our customers. They have helped fuel our innovation and establish Rainmaker as the go-to expert and thought leader for both hospitality and multifamily. We bring value to our clients through a combination of SaaS solutions and professional services.
We believe in empowerment and education! A rising tide raises all ships, so each year we host OPTIMIZE, a conference where our industry can meet and share their experiences, best practices and successes (and have some fun while we’re at it!).
At Rainmaker, it’s all about balance. We love what we do, and we love to spend time with colleagues, friends, and family. Creativity is best fueled with you allow yourself time to take it all in and have a blast! We can’t include all of our favorite moments, but here are a few.
National Apartment Association
National Multifamily Housing Council
Technology Association of Georgia Bowling
Our team is everything. Bruce Barfield and Tammy Farley started it all with over 20 years of experience in revenue management. Today we’re a talented and diverse group who never stop encouraging each other to step out of our comfort zones and tackle the next challenge. We all share our core values of compassion, respect, and authenticity while valuing the uniqueness that each person brings to the table.
Co-founder & CEO
Bruce Barfield, an internationally recognized expert in pricing and business revenue optimization, is the co-founder and CEO of The Rainmaker Group. Bruce began his 25 year career in pricing and business intelligence in the airline industry. His entrepreneurial skills led him to start The Rainmaker Group in 1998, where he and his team focus on enhancing the revenue optimization process in the hospitality and multifamily industries. An avid athlete and outdoorsman, Bruce lives in Atlanta with his wife and two children.
Co-founder & President
Tammy Farley is the co-founder and President of The Rainmaker Group. A sought after speaker and industry expert in revenue management technologies, Tammy is a respected and acclaimed specialist in the casino, resort, and hospitality industries. A true believer in giving back, Tammy is a leader in community philanthropy, and has partnered The Rainmaker Group with local and national charitable organizations. She also serves as the vice chair and incoming chair of the Georgia Make-A-Wish Foundation.
Chief Operating Officer
Chief Financial Officer
Chief Technology Officer
Chief Commercial Officer
Chief Strategy Officer
VP Human Resources
EVP Demand Generation
Las Vegas, NV
It has been an epic ride, and we love to celebrate the team members that have been with us for the long haul. Not only do we celebrate each and every year but at the decade mark, we make it extra special. The employees that celebrate their 10 year anniversary get to pick a gift of their choice; something they would never get for themselves including a high-end bike, luxury shoes, etc.
From big events to casual hangouts, we know how to have a great time. Here are some of our favorite get togethers!
We believe that Rainmaker is the standard bearer in Multifamily Housing and Gaming & Hospitality software solutions. We're not alone! Here's what some of the most respected associations and publications have to say about us.
We owe our communities for makin us the success that we are. We demonstrate our gratitude by partnering with local and national organizations, by donating our time and resources as a group. We had a great time working hard and giving back!
Rainmaker partners with Habitat for Humanity each year to build a place that a family can call home. Seeing the tangible results of our work is a great gift to our team.
We work with local charities to end hunger in our communities by hosting food drives. Helping to nourish the areas we live in is a simple but powerful way for us to have a positive impact.
We love making a difference and making the life of a child with a serious illness better is one of our favorite ways. Through the combination of vonunteering and financial contributions, we help make the dreams of a child come true.
We hit the pavement to support local and national organizations several times a year in charity runs. We packaged 463 boxes of food, totalying 11,575 pounds that created 9,260 meals for the Food Bank of the Rockies. During the holiday season, we bought Christmas gifts and jackets, hats, etc. to families in need.