Our Story

The Rainmaker Group was co-founded in 1998 by Bruce Barfield and Tammy Farley – each bringing to the table more than 20 years of experience in revenue optimization and the successful deployment of revenue management solutions internationally.

Over the years, Bruce and Tammy built a solid customer base and a management team that shares their passion for creating and nurturing customer relationships, and for delivering products that continue to deliver outstanding quantifiable returns for customers. In 2012, following an extended period of extraordinary growth for the company, Bruce and Tammy secured a $33.8 million equity investment from Norwest Venture Partners (NVP) to further accelerate growth.

 

WHO WE ARE

The Rainmaker Group is the market-leading provider of automated revenue management and profit optimization software solutions for the Multifamily Housing and Gaming & Hospitality industries.  Rainmaker software, coupled with professional business consulting services, enables multifamily, gaming, and hospitality operators to maximize revenue from apartment leases and helps operators of casino hotels and other hospitality enterprises secure the most valuable customers to increase their profitability.

An innovator and thought leader in the highly specialized pricing and revenue optimization field, Rainmaker leverages cutting-edge research to bring clients the most sophisticated systems and help them achieve the highest profitability from their assets.  Multifamily housing clients include leaders such as AvalonBay Communities, Equity Residential, Gables Residential, Post Properties, Mid-America Apartment Communities and more. Gaming/Hospitality clients include leading casino/hotel organizations such as Atlantis The Palm Dubai, Caesars Entertainment, MGM Resorts International, Omni Hotels & Resorts, Wynn Las Vegas, and many others.  Headquartered in northern Atlanta, GA, Rainmaker has consistently ranked on the Inc. 5000 list among America’s top fastest growing, privately held companies. 

OUR CULTURE

Rainmaker was founded and built around providing exceptional service and results to our clients in the hospitality & gaming and multifamily housing industries. These principles have driven our success and continue to drive our growth. Our culture is embodied in our core values, which are familiar to all Rainmakers as they guide everything that we do.