March 29, 2012

Rainmaker Profit Optimization Solution chosen by Revel Entertainment Group, LLC.

Atlantic City's Newest 1,800-room Resort Will Leverage Rainmaker's system for Total Customer Value Profit Optimization

ATLANTA, GA – March 29, 2012 – The Rainmaker Group – the market-leading revenue management and profit optimization solutions provider in the gaming industry – announces that Revel Entertainment Group, LLC. has selected Rainmaker’s system to optimize profits for its brand new $2.4 billion lifestyle resort, Revel, on the Atlantic City Boardwalk. The system implementation will help Revel maximize the total customer value of guest spend for the resort’s hotel rooms, gaming and other entertainment, as well as the spa, restaurants, retail and meeting facilities.

“When the 47-story, 1,800-room Revel opens next month, it will be one of the largest resorts in Atlantic City. Rainmaker is honored to be a part of the operation of this world-class destination resort and we are excited about the new life this beautiful resort will bring to Atlantic City,” said Tammy Farley, Rainmaker principal. “Revel is a new-build property with multiple high-profile outlets, event venues, and extensive convention meeting facilities. Our experience optimizing profitability for large new-build projects, as well as established casino hotels, has been proven and ensures Revel will have a solid pricing foundation.”

Optimized rates from Rainmaker’s solution will be offered to guests booking reservations online at www.revelresorts.com or by calling Reservations/Guest Care toll-free at 855-348-0500. Revel opens its doors April 2 with an eight-week preview culminating with the resort premiere on Memorial Day weekend. Spanning 6.3 million square feet and standing 47 stories tall in Atlantic City, Revel is bringing a true resort option to the Northeast. The beachfront destination is smoke-free and features 1,800 rooms with an ocean view, two performance spaces, more than a dozen restaurants, two nightclubs, a dayclub, spa, beach club, retail shops and a casino. To start your visit, or to make a reservation during the preview or premiere, visit www.revelresorts.com.

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