Smart Group™
SmartGroup is a seamless companion system to the revolution Forecaster Optimizer that increases revenue by enabling sales people to instantly select the most profitable group business.
How do you know whether you should accept a group booking opportunity for future dates when no other rooms are reserved yet?
What is more valuable, group or transient?
Group sales are important to most gaming properties. An otherwise good group booked over the wrong dates becomes a source of lost revenue and customer dissatisfaction as regular customers are turned away to hold rooms for the contracted group block. To enable sales people to evaluate the profitability of specific group business in comparison with other demand, Rainmaker developed SmartGroup as a companion to maximize property revenue.
Group evaluation is a specialty for Rainmaker because of client requirements and Rainmaker's long experience analyzing group value. To enable sales people to instantly select and place the most profitable group business, SmartGroup communicates seamlessly with revolution to leverage the system's advanced Revenue Management Processing. SmartGroup is deployed on salespeople's desktops to enable them to analyze group profitability on the fly while on the phone with meeting planners.
Group value analysis
SmartGroup analyzes sleeping room value and rates, together with expected group ancillary revenues such as catering and meeting room rental, to measure a proposed group's likely value against the value of the non-group business forecasted to occupy the hotel over the same date range.
SmartGroup also retains a historical record of individual group value and group production by segment, allowing staff to see how well repeating groups fulfilled past commitments and how similar groups from the same segment performed.
SmartGroup automatically evaluates alternate dates and if appropriate, alternate properties and presents expected values as if the group could be moved to arrive on different dates and/or relocated to a different property.
SmartGroup is a seamless companion system to the revolution Forecaster Optimizer that increases revenue by enabling sales people to instantly select the most profitable group business.
How do you know whether you should accept a group booking opportunity for future dates when no other rooms are reserved yet?
What is more valuable, group or transient?
Group sales are important to most gaming properties. An otherwise good group booked over the wrong dates becomes a source of lost revenue and customer dissatisfaction as regular customers are turned away to hold rooms for the contracted group block. To enable sales people to evaluate the profitability of specific group business in comparison with other demand, Rainmaker developed SmartGroup as a companion to maximize property revenue.
Group evaluation is a specialty for Rainmaker because of client requirements and Rainmaker's long experience analyzing group value. To enable sales people to instantly select and place the most profitable group business, SmartGroup communicates seamlessly with revolution to leverage the system's advanced Revenue Management Processing. SmartGroup is deployed on salespeople's desktops to enable them to analyze group profitability on the fly while on the phone with meeting planners.
Group value analysis
SmartGroup analyzes sleeping room value and rates, together with expected group ancillary revenues such as catering and meeting room rental, to measure a proposed group's likely value against the value of the non-group business forecasted to occupy the hotel over the same date range.
SmartGroup also retains a historical record of individual group value and group production by segment, allowing staff to see how well repeating groups fulfilled past commitments and how similar groups from the same segment performed.
SmartGroup automatically evaluates alternate dates and if appropriate, alternate properties and presents expected values as if the group could be moved to arrive on different dates and/or relocated to a different property.
