Press Releases


The Rainmaker Group to Share Expertise at Revenue Management and Pricing Conference


Rainmaker Executive VP, Tom Walker, will speak at EyeforTravel Revenue Management and Pricing in Travel 2006 Conference

ATLANTA, GA, August 23, 2006 - a world leader in revenue management software and services, announced that its Executive Vice President, Tom Walker, will speak on 'Performance: Measurement and Improvement' at the EyeforTravel Revenue Management Conference held October 4 - 5 in Chicago. The presentation will examine the importance of establishing key performance measures and using them to improve revenue management performance, as well as to document the benefits of revenue management efforts.

"Measuring program effectiveness is one of the most consistent failings of revenue management," said Walker. "Operators are asking 'What am I getting for my investment?' Revenue managers need to be able to deliver a credible answer."

The Rainmaker Group's revolution℠ Product Suite maximizes total property profitability for operators of casino hotels and other hospitality enterprises. The revolution Suite enables users to identify and develop their most profitable revenue sources by forecasting demand according to expected customer values and producing recommendations that ensure rooms will always be available for customers offering the greatest contribution to profit. revolution contains tools that assist with measurement, but external measures are also important.

Another Rainmaker tool, the revolution Profit Dashboard℠ provides a 'heads-up display' for senior management that graphically displays real-time and demand forecast data against budget and prior year to keep operators apprised of actual and expected results compared to the performance metrics most important to them.

EyeforTravel's Revenue Management and Pricing in Travel Conference consistently tackles the most important issues facing revenue management executives from across the travel industry. Revenue management executives attending this year's event will gain insight on the effectiveness of current and future revenue management strategies. Key issues addressed during the event include
  • Improving forecasting accuracy;
  • Integrating CRM and revenue management; and
  • Dynamic approaches to pricing strategy.
The Rainmaker Group, a founding partner of EyeforTravel's annual revenue management event, has sponsored all three previous conferences. "Rainmaker supports the EyeforTravel conferences because their industry-driven agendas serve the travel industry well," said Walker. "They offer a valuable forum to address today's revenue management issues and discuss priorities for tomorrow's strategies and tools."



About Rainmaker Group
The Rainmaker Group provides, implements and supports the revolution LRO profit optimization software which is an innovative technology solution that enables multi-family housing operators to maximize revenue from apartment leases. revolution LRO lease rate improvement results have been independently validated by Price Waterhouse Coopers and Bain & Company. For over five years revolution LRO has delivered optimized leasing rates to the largest operators in the industry including Archstone-Smith, Equity Residential, Post Properties, Simpson Housing, Home Properties, and a number of other leading multifamily housing companies. The Rainmaker Group incorporated in 1998.

About EyeforTravel
EyeforTravel is a global online publisher focusing on distribution, marketing and technology developments in the travel and tourism industries.
EyeforTravel's international focus offers:
* An information portal for the travel industry
* Conferences as key meeting places for high-level executives to network and discuss tomorrow's strategy
* In-depth weekly newsletter that caters to the needs and interests of travel industry executives
* Downloadable case studies and strategy presentations from our global conferences and events
* Cutting-edge travel news stories, up-dated daily from around the globe
EyeforTravel's successful Revenue Management and Pricing in Travel 2006 conference for RM executives in the North America region will examine the most important issues facing Revenue Managers from across the travel industry.

The Rainmaker Group
Tammy Farley
5755 North Point Parkway
Suite 77
Alpharetta, GA 30022
Phone: 678-578-5777
Email: sales@letitrain.com
http://www.letitrain.com

EyeforTravel
Paul Lane
paul@eyefortravel.com
Direct +44 (0) 207 3757597
or 1(800) 814-3459 (toll-free - within US or Canada)
http://www.eyefortravel.com

Media Contact:
Julie Keyser-Squires
Softscribe Inc.
Julie@softscribeinc.com
(404)256-5512
http://www.softscribeinc.com


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