November 2, 2012

Viejas Casino Selects GuestREV™ Profit Optimization System

Addition of 128 Hotel Rooms Combined With Rainmaker's Unique Total Guest Value Approach Designed to Grow Business, Drive Additional Gaming Revenue

ATLANTA, GA – November 2, 2012 - The Rainmaker Group, a world leader in automated forecasting and profit optimization software and services for the Gaming & Hospitality industry, today announced that Viejas Casino in San Diego, Calif., will implement its GuestREV™ profit optimization system as a key revenue-enhancing component of its exciting new 128-room hotel project. The GuestREV implementation is anticipated for early 2013.

The sweeping initiative, once complete, will transform the well-appointed 21-year-old facility, one of California’s first casinos, from a traditional casino into a casino hotel, offering guests a destination experience unparalleled in Southern California.

“Our number one objective for building the hotel is to drive additional gaming revenue,” said Robert Brigham, director of hotel operations for Viejas Casino. “We selected Rainmaker’s revenue management solution to help us identify and bring in our most profitable guests and grow our business.”

In forecasting and pricing hotel rooms, Rainmaker’s GuestREV profit optimization system factors in the Total Guest Value, or profitability of guest spend for the entire property or enterprise. This unique approach has helped boost gaming and non-gaming revenues from 5 percent to 15 percent at numerous casino hotels since its debut in 2001.

“We did look at one other company that claimed to look at the total gaming value as well, but that, in fact, was not the case when I did some investigation and talked with some references,” said Brigham, a 26-year gaming and hospitality industry veteran.

He says three primary drivers were behind Viejas Casino’s selection of GuestREV:

  • Forecasting, which is fundamental to making the right decisions and the optimal profit
  • Reporting capabilities
  • The system’s ability to recommend different rates for different guest segments.

"We are certainly pleased and excited to earn the trust and confidence of Viejas Casino at this important and transformative stage of development,” said Tammy Farley, president of Rainmaker. "We look forward to implementing the GuestREV solution to help Viejas Casino generate optimal results, enabling it to achieve its primary objective of growing its business and driving additional gaming revenue."

About Viejas Casino

Located at I-8 and Willows Road east of San Diego, Viejas Casino features thousands of slot machines, exciting table games including Blackjack, Baccarat and Pai Gow, a poker room, a new high-stakes bingo room and an off-track betting facility. Viejas Casino features a variety of restaurants including the award-winning Grove Steakhouse, The Buffet and The Café. The beautiful Viejas Outlet Center, located right across the street, offers visitors a unique shopping experience with highly acclaimed stores, numerous eateries, Viejas Bowl and Viejas Mini Golf. For more information, visit www.viejas.com or call 1-800-847-6537.

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