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Global Gaming Business Magazine Names Rainmaker 2012 Gaming & Technology Award Winner

Author: Nnamdi Nwoke

Rainmaker Recognized for Making Profit Optimization 'Easier and More Efficient'

ATLANTA, GA - October 11, 2011 - The Rainmaker Group announced today that Global Gaming Business magazine named Rainmaker a 10th Annual Gaming & Technology (G&T) Award winner. Rainmaker's profit optimization system was a winning entry in the Best Productivity-Enhancement Technology category. The 2012 G&T awards recognize excellence in technological innovation and practical application of products and services that enhance the gaming experience. Rainmaker is the leading provider of automated revenue management software and services that optimizes Total Customer Value for the hospitality and gaming industry.

Rainmaker Total Guest Value revenue optimization determines right room rate

Global Gaming Business recognized Rainmaker's system as a technology that makes a job or task easier and more efficient. That describes our mission perfectly, says Tammy Farley, Rainmaker principal. Our automated revenue optimization software and business consulting services enable gaming hotel operators to include all revenue sources to accurately determine a guest's total value and use that knowledge to offer the right room rate.

Rainmaker's solution s the only revenue management system that considers Total Customer Value when determining optimal availability conditions. Total Customer Value includes hotel revenue as well as potential revenue from gaming, food and beverage, spa, and other significant profit centers across the organization. It enables casino hotels to focus on the most valuable guests and increase profitability by:

  • Accurately forecasting demand and guest value to all areas of the enterprise.
  • Leveraging cyclical patterns to optimize revenue and profitability.
  • Maximizing the Total Customer Value of demand during peak travel times.

Rainmaker's system interfaces with the industry's leading property management systems and is used to manage the pricing for more than 100,000 rooms for top-tier companies in the gaming industry such as Atlantis The Palm Dubai, Caesars Entertainment, MGM Resorts International, and Omni Hotels & Resorts, as well as leading tribal casino clients including Mohegan Sun, Foxwoods, and Seneca Gaming.

Rainmaker recently expanded the the solution family with TribalREV in response to Native American operators whose business plans do not accommodate hiring a propserty revenue manager (RM). TribalREV pairs the system with a Rainmaker resource to perform the RM function.

Global Gaming Business honored Rainmaker and the other 10th Annual Gaming & Technology award winners on October 6, 2011 during the Global Gaming Expo in Las Vegas.