Multifamily Housing |

"The Rainmaker Group has the deepest and widest pricing and revenue management skillset of any pricing vendor in our industry. They bring forward-thinking revenue management principles to this industry rather than creating merely rules-based systems that would institutionalize existing biases. Their experience in multiple industries and demonstrated ability to apply those lessons to the multifamily industry made choosing them a ‘no brainer."

Donald Davidoff formerly Group Vice President, Strategic Systems, Archstone

"LRO has become synonymous with Equity Residential’s pricing strategy and the overall daily execution of our strategy. With Rainmaker holding the reins for LRO’s future, we are confident that the mathematics behind LRO will always stay at the forefront and serve as the foundation of our revenue management platform. With Rainmaker, Equity gets an experienced revenue management company whose sole focus is only revenue management."

Michael Manelis Senior Vice President Property Operations, Equity Residential

"The surprise was the LRO recommendations caused our on-site and regional managers to engage more with their markets and the price-setting data and became more familiar with who their real competitors were and why they were gaining or losing leases," said Wilder. "Our managers do a great job of rate setting, but the automated system is more detailed and looks at many more variables than you would think of including manually."

Lincoln began its six-month pilot in February 2009 with eight test communities using LRO to set rates, while staff at eight control properties continued their established price-setting process. To ensure test results were valid nationally, Lincoln selected communities in the Atlanta, Dallas, and South Florida markets. At the pilot’s conclusion, LRO properties showed a 4.3% lift over the eight control properties. The LRO system analyzed hundreds of historic and current economic, market, and comp-set variables, and traffic information to deliver updated rate recommendations daily.

Scott Wilder COO Lincoln Property Company

"I thought it would create managers who would not know how to price because a computer was doing it," he said. revenue management gained momentum in multifamily, he changed his view. "I realized there were sharp managers using LRO to add discipline around the pricing process."

Later, as "We know how many shoppers are looking for 1-, 2-, or 3-bedroom units, when they intend to move-in, and how long they plan to stay. Other revenue management (RM) systems we evaluated just do not address this, but it is essential information to have for an accurate depiction of future demand."

Rainmaker worked with Yardi to develop a standard interface with Yardi Voyager that enables the two systems to share key data elements. Yardi extracts supply and demand data such as occupancy and unit availability, lease data, and renewal data for use in LRO. "Rainmaker and Yardi have a strong relationship that delivers real value to us," said Lozinak.

Greg Lozinak COO, Waterton Residential

"Rainmaker's LRO yield management system is a key part of our operating platform and it gives our Property Operations group the ability to price consistently from the market level down to the unit level. The system has been enthusiastically adopted by our property teams for a number of reasons, including the ability LRO gives our properties to customize lease terms to suit our resident’s needs. Consistency for our company and flexibility for our customers are two parts of the Rainmaker solution that have added value to the way we do business at MAAC"

Drew Taylor EVP, Director of Asset Management, Mid-America Apartment Communities

"Our pilot test convinced us of LRO's ability to increase revenue in much less time than we expected. We installed LRO throughout our portfolio after the pilot showed that we were missing significant revenue opportunities every day we operated without the system."

Tom Wilkes President, Post Apartment Management