Pricing Confidence & Control
Rainmaker LRO™ software makes pricing recommendations using statistical data as the foundation for its decisions. When these recommendations are combined with the operational insights of the multifamily owners and operators – a collaborative approach consistently encouraged by Rainmaker – it results in optimal prices and confidence in the pricing at all levels of the organization.
LRO takes emotion out of the pricing equation.
The LRO system uses customized parameter settings to align pricing with the overall business strategy of each community. These settings, combined with the statistical data extracted from the Property Management System, result in a logical, unemotional approach to pricing. LRO looks for opportunities to stretch its users beyond their current level of comfort in times of pricing power. Conversely, LRO uses the same logical approach when economic or market conditions require a more conservative approach to pricing.
Dynamic daily pricing decisions with incremental changes deliver long-term growth and asset stability.
LRO software sets optimal new lease and renewal rents daily for each unit type, move-in date, and lease term in both up and down markets. Its automatic system reaction captures opportunities to increase rents or react to declining markets on time with disciplined pricing changes. Factoring in forecast demand and availability, competitive intelligence, move-in dates, lease terms, and turn costs, LRO determines and recommends incremental daily pricing changes, up or down, to prevent dramatic peaks and valleys in pricing. This results in better long-term growth and asset stability.
