The Future of Revenue Management is Now
This article in HotelNewsNow.com was written by Tammy Farley, principal at Rainmaker and member of the HSMAI Revenue Management Advisory Board. The Board is tasked with leveraging insights, emerging trends, and industry innovations to guide the development of products and programs that optimize revenue for hotels.
In this article, Tammy outlines three key insights about revenue management and the revenue manager of the future:
- Revenue management was a crucial discipline for navigating the tumultuous past 18 months.
- Revenue managers need a seat at the executive table in order to effect comprehensive price optimization across all disciplines of hotel companies.
- Successful revenue management requires fanatic discipline—that is, consistency of action.

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