January 14, 2013

Hard Rock Hotel & Casino Biloxi Selects GuestREV Profit Optimization System

ATLANTA, GA – January 14, 2013 - The Rainmaker Group, a world leader in automated forecasting and profit optimization solutions for the Gaming & Hospitality industry, announced today that Hard Rock Hotel & Casino Biloxi will implement its GuestREV® profit optimization system as part of a 154-room hotel tower expansion project. The GuestREV implementation is anticipated to begin later this month.

“We believe Rainmaker offers a fully integrated program for the casino industry, more so than its competitors,” said Vince Lentini, Senior Vice President of Marketing, Hard Rock Hotel & Casino Biloxi. “The full integration of GuestREV with our key guest-related systems, as well as GuestREV’s Total Guest Value algorithms, were key factors in our selection process.”

Since its debut in 2001, Rainmaker’s unique Total Guest Value approach to forecasting and pricing hotel rooms has helped boost gaming and non-gaming revenues from 5 percent to 15 percent at numerous casino hotels. Driving incremental revenue and profit aligns perfectly with Hard Rock Biloxi’s primary objective for implementing an automated forecasting and optimization system.

“Our first objective is to get a double-digit percentage increase in RevPAR, year-over-year,” said Lentini, a gaming and hospitality industry veteran. “We’ll also use GuestREV to critically assess overall profitability of the guests that stay in the hotel, a more scientific way than simply looking at the difference between a guest’s theoretical value and his or her average rate.

“And finally, we’re also looking for new ways to understand our unconstrained demand to ensure that, as we increase our overall inventory by 47 percent, our room availability is always positioned for optimum profitability in accordance with evolving demand over time. We believe GuestREV will be an important tool in helping us meet this objective as well.”

The 47-percent increase in inventory will include 140 standard guest rooms and 14 suites, and will take Hard Rock Biloxi’s total inventory to close to 500 rooms. The 12-story hotel tower addition is expected to be completed in late December 2013.

“We are very excited to partner with Hard Rock Biloxi and look forward to helping its team not just meet, but exceed its objectives for a profit optimization system,” said Tammy Farley, president of Rainmaker. “We are certainly proud and honored to add this Four Diamond Resort property and its talented, motivated and customer-centric team to our vibrant and growing family of premier casino hotel customers.”

About Hard Rock Hotel & Casino Biloxi

Hard Rock Hotel & Casino Biloxi is owned and operated by Premier Entertainment Biloxi, LLC. The property features a Hard Rock Casino with over 1200 slot machines, 56 table games and a poker room. The Rock Spa, an Aveda Concept Spa, offers services such as facials, massages, body wraps, and salon. Additional conveniences include fitness center, 12-story hotel with 326 rooms and suites, a unique pool with swim up bar and cabanas, The Ledge, five restaurants including Ruth’s Chris Steak House, Satisfaction Buffet, 24/7 Grille, Vibe Great Steaks & Seafood, and Hard Rock Cafe. Hard Rock Live® accommodating over 1800 guests has already featured outstanding performers, concerts and events including our own 3 Doors Down, Maroon 5, Stevie Nicks, 38 Special, Sara Bareilles, Stone Temple Pilots, Darius Rucker, Lady Antebellum and many more. Retail shops include the Rock Shop, Taunt, Ben & Jerry’s, and Starbucks. The Hard Rock Hotel and Casino is located at 777 Beach Boulevard – Home of the Largest Jackpot in Mississippi Gaming History! For more information on Hard Rock Hotel and Casino Biloxi, visit www.hardrockbiloxi.com.

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